Its a wrap!

For Spotify’s 2025 Wrapped, Plan8 created the full audio experience — spanning original music, sound design, and implementation across the product.

Built in close collaboration with Spotify and long-time partner Active Theory, the project continues a multi-year effort to evolve Wrapped into a more immersive and interactive format.

Our focus was to make sound an integral part of the storytelling. A flexible sonic system was developed to support a wide range of personalized moments — guiding users through their journey while adding rhythm, clarity, and emotional weight.

From subtle UI feedback to more expressive musical sequences, the audio enhances both flow and engagement, helping turn individual listening data into a cohesive, living experience

Following launch, parts of the music quickly gained traction and spread organically across social platforms. Due to popular demand, we released an official album on Spotify featuring the original music from the experience — allowing listeners to revisit and share the sound of Wrapped beyond the product.

Spotify Wrapped Party is a brand new mobile experience that turns personal listening data into a live group competition — and Plan8 was responsible for all the music, sound design, and audio implementation that makes it feel alive. Every reveal, reaction, and competitive moment was crafted to hit just right, with audio that scales dynamically across the whole experience. Sound isn't decoration here — it's what transforms a social feature into a genuine shared moment. Wrapped Party launched globally on December 3rd as part of Spotify's 2025 Wrapped rollout, reaching hundreds of millions of users worldwide. We're proud to have brought our sonic craft to one of the biggest interactive audio experiences of the year.