Kvartal Sonic identity

Kvartal is an independent Swedish digital publication producing podcasts and long-form journalism on society and public affairs. As they built a new brand identity, they came to Plan8 for a musical expression that feels personal, credible, and editorially grounded — while signalling competence and a forward-thinking approach.

The result is a set of four original piano pieces, written and performed on acoustic piano and supported by analog synth textures for depth and character. These compositions form the musical foundation of the new Kvartal.

From this material we created the Kvartal audio logo, a collection of short podcast idents, and a dynamic toolbox of compositional building blocks — giving Kvartal the freedom to work with the music in a flexible, evolving way across formats.

The goal was a sonic identity that feels human and present. One that reflects clarity, depth, and curiosity — carrying both the trustworthiness of established journalism and the energy of a modern, evolving platform.