Adding delight to grocery shopping

ICA is Scandinavia's leading food retailer, with over 1,300 stores across Sweden. We were brought in to design the complete UX-sound system for their self-scanning experience, the sounds millions of shoppers hear every time they pick up a product, confirm a purchase, or need a nudge from the screen they are not looking at.

We designed a complete product UX-sound system for the self-scanning experience, built around one core principle: the shopper should never need to look at the screen in order to understand what's going on.

Every sound was designed to carry information on its own. Clear enough to understand immediately, intuitive enough to need no learning, and pleasant enough to hear dozens of times in a single shopping trip without friction. Product sound design at retail scale.